Packaging is everywhere we go – in every business and household.
Consumer goods fall into the most competitive, fastest-growing, look-based market sectors on the planet. To create an emotional reaction in your consumer and trigger that 'buy now' response, your package design needs to disrupt the visual space in its category. This book outlines a common-sense approach to the matter and methods that can be executed on any budget.
Take the following into consideration:
How do I create category-busting designs on a minimum budget?
How do I find design solutions when there is no market research to reference?
How do I deliver concepts that will outperform others on the shelf?
How do I understand my clients' expectations?
Why do graphic designers need to ask questions?
Whether you're a graphic designer, a product developer, a start-up looking for that edge, you'll find value in what this book has to offer. You are going to be able to find creative direction for package design at your competitor's expense as well as project management solutions, and much more.
Paul Siems is a Creative Leader that helps designers learn design methods and find solutions.
Having customers in over 20 countries around the globe, he has spent many years as a graphic designer and photographer of global giants in foodservice and retail consumer goods.
Siems has been awarded for creative excellence in advertising and design in numerous categories that include campaign creative, package design, branding, and creative leadership.
If you're trying to move away from low-paying freelance projects by learning new techniques and design processes, have a more rewarding design career, land better gigs, and stand out in any category, then his publications can definitely help you.