We’ve all been there before – you’ve done a bit of homework on your client and you’ve presented them with a brief in terms of your service offerings, yet you haven’t managed to win the client over.
How do I understand my clients' expectations?
Why do graphic designers need to ask questions?
Paul Siems is a Creative Leader that helps designers learn design methods and find solutions.
Having customers in over 20 countries around the globe, he has spent many years as a graphic designer and photographer of global giants in foodservice and retail consumer goods.
Siems has been awarded for creative excellence in advertising and design in numerous categories that include campaign creative, package design, branding, and creative leadership.
If you're trying to move away from low-paying freelance projects by learning new techniques and design processes, have a more rewarding design career, land better gigs, and stand out in any category, then his publications can definitely help you.